Digital Reality | The Focus Shifts from Technology to Opportunity | Sprink Digital

Digital Reality:
The Focus Shifts from
Technology to Opportunity

Digital Reality presents the next digital transformation. It changes how we involve with technology, via augmented-virtual-mixed reality, 360 video, and engaging experiences that are at once instinctive and data-rich, and put the user at the center of design.

Augmented reality, mixed reality, and virtual reality are discovering a home in corporate business, with enterprise acceptance of digital reality technology overtaking the customer market represented by AR/VR headsets.

Five big opportunities for exploring digital reality are
connect, know, learn, play, and discover:

Digital Reality can enhance Government Services

Nowadays, Governments are pressurized to provide more services but with fewer resources, it is unable to meet the expectations of public. In such a situation, Augmented and Virtual technologies can help Governments to transform their way of using data, help raise employee performance, and more effectively offer enhanced services.

The Government can apply digital reality in
the following situations:

Improve Public Health and Safety

One can see and interact in real time with the available data on a manufacturing facility, a food processor, or a building to assess compliance. A health inspector visiting a meat packing facility can look at data from earlier inspections in his/her AR glasses. After inspecting, if code violations are highlighted then, she/he is alerted to common problems in similar facilities.

Support Investigations and Case Management

It lets investigators and law enforcement to overlay known data onto live scenes, get expert advice, and collect information. An investigator can pull up a network analysis during a conversation with a proof, or a guard can be alerted to signs of danger in an overload vehicle approaching a transit hub.

Improve Education

This technology allows students or workers to access education and training from anywhere anytime. For instance, Government authorities can create 360-degree videos to train farmers or advanced agricultural techniques, help them visualize future crop patterns, and prepare for challenges by simulating unpredictable weather conditions comprising floods or dry weather spells.

Digital Reality Opens Up New Ways for Journalism

Digital Reality enables new levels of storytelling for journalists and permits viewers to experience the news for themselves. A recent study by the Associated Press reveals how storytelling impacts the human brain and found that human beings respond best to life-size experiences where they are allowed to touch 3D objects. Even the leading newspapers are presenting daily 360 video and immersive VR films that take us everywhere from remote villages to factories to inside the human body.

Digital Reality for an IT Sector

As various organizations gear up for digital transformation, one area that needs to undergo a paradigm shift is IT operations. Digital Reality should be integrated with core business processes as VR/AR manufacturers are designing APIs that tie core technologies into digital reality experiences.

Marketing Applications of Digital Reality is changing the Way People Think and Behave

The approach which marketers have adopted with Digital Reality is to improve consumer engagement with a brand or product. For example, it can track shoppers’ eye movements as they roam around a store and also allows retailers to test the effectiveness of diverse store layouts without having to rely on consumer feedback.

Future of Digital Reality Depends on Cloud

In the future, Augmented, Mixed, and Virtual Reality will transform the way we live, play, and work. A key factor in the growth and impact of Digital Reality will come from cloud computing as it requires enormous computing power to deliver rigorous frame-rate requirements, dynamic lighting and shadows, and 360 environments with volumetric data and SLAM environment mapping that has to happen in under 20 milliseconds.

Just as the mobile devices today are able to make use of server-side computing power to run computationally intensive apps like voice technologies, Digital Reality devices will become as slim and as powerful as these mobile devices; a lightweight, functional, attractive display that relies on the cloud to access the world with the wave of a finger or the blink of an eye.

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